WELL, IT WAS GOING to happen sooner or later. McDonald’s in Sweden has branched out into fashion, selling Big Mac-patterned clothing online.
And before you say anything, this is NOT an early April Fool’s joke. The items are already available for purchase on bigmacshop.se – there are Big Mac-printed thermal jammies:
Hamburger-ed wallpaper:
And even bedclothes. Tasty.
The clothes were previewed at a fashion show in Stockholm the other day, with canine models in Big Mac-themed coats strutting down the catwalk beside the human ones.
According to Adweek, the clothing line is the result of imlovinit24, a day of messin’ from McDonald’s marketing teams around the world. In Madrid, for example, there was a giant Big Mac jigsaw puzzle; while in Los Angeles, a concert was thrown in honour of the Golden Arches.
We’ll take one of everything, please. What? We’ve always wanted a Big Mac-themed feature wall.
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